Effective immediately, Morse Enterprise Limited is doing business as KeyPlex. President, Gerald O’Connor, attributes the change to a need to more closely align the organization with the KeyPlex product and brand name. He said, “Our customers recognize KeyPlex as trusted set of products that delivers great results. It makes good business sense.”
The goal of the KeyPlex name change is to eliminate any identity confusion among customers, with distributors, and between these audiences and the company’s technical representatives. O’Connor believes this will be well received and have a positive impact on business.
Sunday, May 20, 2007
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