Marco Castaneda Appointed Head of KeyPlex Mexican Expansion

Marco Castaneda is a symbol of KeyPlex expansion into the international agriculture market. Casteneda was recently appointed head of operations in Mexico. Agristar has been selected as the KeyPlex product distributor for Mexico.

Mexico is a logical expansion for Florida based KeyPlex. Tomatoes, green peppers, oranges, lemons, limes, and other tropical fruit are among principal Mexican crops with which KeyPlex has research experience and proven effectiveness.

The success of the venture will rest in large part on the shoulders of Castaneda. Dan Brunetti, head of marketing and business development, says that Casteneda brings to the table a “wealth of experience and contacts in agriculture.” Castaneda has extensive experience selling agricultural products and equipment throughout Mexico and the Latin American region.

KeyPlex President, Gerald O’Connor, is optimistic about the future of the Mexico market and the ability to use it as a stepping stone into other Central and South American countries.

KeyPlex moves its Headquarters to Winter Park, FL

KeyPlex has moved its corporate headquarters to Winter Park, Florida. This central location was selected for better access to its customers, R&D and manufacturing operation. President, Gerald O’Connor, says the change was necessary to manage the rapidly growing organization.

“The Orlando area provides an excellent talent pool for new employees and easy airline access to other US States, Latin America and Europe”. O’Connor continues on to say, “Being close to your field trials and other operations ensure better quality control and future product results—this translates into greater effective products for our customers, because they are the ones who face the greatest economic and environmental challenges.”

Morse Enterprises Limited changes it Name to KeyPlex

Effective immediately, Morse Enterprise Limited is doing business as KeyPlex. President, Gerald O’Connor, attributes the change to a need to more closely align the organization with the KeyPlex product and brand name. He said, “Our customers recognize KeyPlex as trusted set of products that delivers great results. It makes good business sense.”

The goal of the KeyPlex name change is to eliminate any identity confusion among customers, with distributors, and between these audiences and the company’s technical representatives. O’Connor believes this will be well received and have a positive impact on business.

Morse Enterprises Founder Retires

Irwin S. Morse, M.D., founder of Morse Enterprises Ltd., has retired after 26 years. Gerald O’Connor bought the company from Dr. Morse for an undisclosed amount. O’Connor intends to take a “hands on” interest as President and CEO.


Morse Enterprises Ltd. developed and distributes the KeyPlex line of agricultural micronutrient and bio-pesticide products with a loyal following among Florida citrus and vegetable growers. When asked why he was first attracted to KeyPlex, O’Connor casually remarked, “I grew up on a farm so I know what good food tastes like.”


O’Connor indicated that the company’s first responsibility is to its devoted existing customers, but that the product is too revolutionary not to share with the rest of the global agricultural industry. Plans for increased distribution networks include the U.S. as well as Central and South America.


Goals of quadrupling revenue within 3 years should keep O’Connor on his toes. He plans to meet this goal through increased sales of current products while investing heavily in continued research and new product development. Increased marketing expenditures and sales force additions are also planned.